At SMARÁ, we believe that art is a powerful way to preserve memories.

Our story is deeply personal, rooted in the love and guidance of our Founder’s beloved Baa (Grandmother), who introduced her to the craft of embroidery during her childhood. Through countless hours spent learning and perfecting this art, our Founder discovered the profound bond between creativity and cherished memories.

As an adult, she returned to embroidery, seeking solace and a way to reconnect with her past during challenging times. This passion led to the creation of SMARÁ, where each bespoke baby scan embroidery is intricately hand-stitched, capturing the essence of your journey as a parent. What began as a way to find peace and comfort blossomed into a heartfelt endeavour to help others relive and honour their most treasured memories.

By choosing our handcrafted baby scan embroidery, you’re not just preserving your own precious moments—you’re joining a community that values art, celebrates family, and supports a small business built on the foundations of love and nostalgia.

We invite you to be part of our journey as we transform your memories into timeless works of art that will be cherished for years to come.